At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by America’s milk companies), launched an experiential initiative called ’26.2’ to sponsor all female marathon runners and generate awareness of gender inequalities in sport in doing so. At the start of March 2023, MilkPEP (the Milk Processor Education Program backed by… Continue reading MilkPEP ’26.6’ Champions Sports Equality By Sponsoring All Women Marathoners Joining #TeamMilk
Tag: Milk
Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
Fonterra, the New Zealand multinational dairy co-operative, ambushed the 2018 Asian Games with a campaign basedon ‘heroes at home’ and ‘domestic athleticism’. The initiative, for its high calcium milk brand Anlene, took a mildly provocative approach by asking consumers ‘Who Is An Athlete?’ and aimed to stimulate debate around the question through a new… Continue reading Fonterra’s Provocative 2018 Asian Games Anlene Ambush Initiative Asked ‘Who Is An Athlete?’
FIFA Dairy Partner Mengniu Teams Up With Messi For Spearhead World Cup In Stadium Short Film
Mengniu, FIFA’s official ice cream and yogurt sponsor, teamed up with Lionel Messi for the centrepiece of its 2018 World Cup activation in the form of rendering the five-time Ballon d’Or winner in CGIed milk form and via a short film which debuted in the minutes prior to the tournament kick-off. The hero piece… Continue reading FIFA Dairy Partner Mengniu Teams Up With Messi For Spearhead World Cup In Stadium Short Film
US Olympic/Paralympic Partner Milk Life Launches #TeamMilk Film & Skier Bowman TV Spot
The Milk Processor Education Program (MilkPEP), an official US Olympic Team partner, has launched its campaign for PyeongChang 2018 spearhead by a TV commercial starring freestyle skier Maddie Bowman. MilkPEP, which is funded by the nation’s milk companies, runs the activation under its ongoing ‘Milk :Life’ campaign subrand and the debut spot sees gold… Continue reading US Olympic/Paralympic Partner Milk Life Launches #TeamMilk Film & Skier Bowman TV Spot
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
