The Milk Processor Education Program (MilkPEP), an official US Olympic Team partner, has launched its campaign for PyeongChang 2018 spearhead by a TV commercial starring freestyle skier Maddie Bowman. MilkPEP, which is funded by the nation’s milk companies, runs the activation under its ongoing ‘Milk :Life’ campaign subrand and the debut spot sees gold… Continue reading US Olympic/Paralympic Partner Milk Life Launches #TeamMilk Film & Skier Bowman TV Spot
Tag: Milk Processor Education Program
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
