Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Tag: Premium Luxury
Tag Heuer & Glacier Express Railway’s Social Gaming App
In a slightly unusual brand alliance between a watch brand and a railway company, October saw Tag Heuer promote its new Aquzracer Glacier Express Railway timepiece through an innovative social gaming app called ‘Mystery On Board’. More corporate partnership than sponsorship, nevertheless this is an interesting brand alliance initiative that sees the premium Swiss… Continue reading Tag Heuer & Glacier Express Railway’s Social Gaming App
