Tag Archives: All-Star Game

MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) >>
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SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game

Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed >>
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Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation

Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation

Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative.   >>
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All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life

Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision.   >>
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KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign

KFC Canada Launches Bucket-Ignited NBA All-Star Augmented Reality Gaming App & Ticket Giveaway Campaign

A new Kentucky Fried Chicken basketball campaign and augmented reality app targets families and activates the fast food brand’s NBA partnership.   In Canada, customers can download the KFC All-Stars >>
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Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership

Intel’s 360-Degree All-Star Instant Replay Activates MLB Partnership

Intel is one of several companies seemingly determined to ensure 360 Degree Replays become a pillar of sports broadcasting and it is using its partnership with Major League Baseball >>
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NBA 14//15 Season Secrets Revealed Live On Snapchat NBA 14//15 Season Secrets Revealed Live On Snapchat

NBA 14//15 Season Secrets Revealed Live On Snapchat

The NBA has been blazing a trail on Snapchat since February’s All Star Game and June’s Draft and as its new season tips-off the league is further ramping up >>
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MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge

MLS All Stars & AS Roma’s ‘Don’t Cross The Line’ Pledge

This year’s AT&T-sponsored MLS All Star Game sees the league link up with Italian guest team AS Roma to refresh its anti-discrimination initiative ‘Don’t Cross The Line’.   The >>
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MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’ MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’

MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’

  Sprite teamed up with MIT Media Labs to develop a device that measures the force of a slam dunk in order to add a new element to its >>
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