Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative.
During the 7 March All-Star Game in Atlanta, the sports footwear retailer’s campaign will see it tweet a series of challenges, prop bets, speed runs and trivia and offer fans and followers a chance to win a host of prizes which range from gift cards and kicks, to hip-hop star Quavo’s game-worn sneakers, designer Melody Ehsani’s signed Air Jordan 1s, celebrity shoutouts, hoops training experiences and even a swish session with shooting coach Lethal Shooter.
Foot Locker will also tweet about new sneaker drops during Sunday night’s game
The activation was teased ahead of All-Star weekend with an integrated, digital-first campaign running across Foot Locker’s social channels led by a hero spot posted on 4 March.
On Sunday, March 7th, we're taking the game to Twitter with chances to win b-i-g, BIG. Head to https://t.co/aM0r7kDqXv for a list of prizes.
Don't sleep on this one! pic.twitter.com/5EAPPG9N93
— Foot Locker (@footlocker) March 4, 2021
The spot and supporting social content, linked by the #FLHomeGame campaign hashtag, all seek to drive viewers inline to the retailer’s campaign microsite at https://www.flhomegame.com/ to learn more about the prizes and the rules.
Fans will be invited to respond to the brand’s tweets to enter the challenges and winners will be notified via direct message.
The pre-event creative also advises fans to turn on notifications for @footlocker so that they can be first to respond and to brush up on their sneaker and basketball knowledge for trivia.
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