Continuing the brand’s umbrella ‘Play In The Open’ brand platform (which reflects the brand’s ethos about expressing oneself freely and without judgement), NBA partner Canada Goose is activating around the 2021 All-Star Weekend through a series of TikTok challenges running under the title ‘Play In The Open Challenges’. Promoted through a campaign launched at… Continue reading ‘Play In The Open TikTok Challenge’ Front Canada Goose’s NBA All-Star Partnership Activation & Collection
Tag: All-Star Weekend 2021
Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative. During the 7 March All-Star Game in Atlanta, the sports footwear retailer’s campaign will see it tweet a series of challenges, prop bets, speed runs and… Continue reading Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
