In the first week of November Sports Illustrated launched a Snap Original Series called ‘Americas Best Sports Videos‘ with the objective of connecting with younger audiences through ‘America’s Best Sports Videos’ fronted by the publication’s Digital Content Host Ashley Nicole Moss. The Authentic Brands Group publication’s first initiative on Snapchat, the social series primarily… Continue reading Sports Illustrated Launches Snap Original UGC ‘America’s Best Sports Vidoes’ Series To Engage Gen Z
Tag: Consumer Generated Content
‘Play In The Open TikTok Challenge’ Front Canada Goose’s NBA All-Star Partnership Activation & Collection
Continuing the brand’s umbrella ‘Play In The Open’ brand platform (which reflects the brand’s ethos about expressing oneself freely and without judgement), NBA partner Canada Goose is activating around the 2021 All-Star Weekend through a series of TikTok challenges running under the title ‘Play In The Open Challenges’. Promoted through a campaign launched at… Continue reading ‘Play In The Open TikTok Challenge’ Front Canada Goose’s NBA All-Star Partnership Activation & Collection
Hyundai UK & Copa90 Link On CGC World Cup Campaign
Late March sees Hyundai UK roll out the first phase of a World Cup campaign in partnership with YouTube football channel Copa90 – a consumer generated content focused competition offering fans the chance to win a VIP trip to Brazil 2014. The car company’s Facebook-led competition encourages football fans to recreate their very own… Continue reading Hyundai UK & Copa90 Link On CGC World Cup Campaign
