Continuing the brand’s umbrella ‘Play In The Open’ brand platform (which reflects the brand’s ethos about expressing oneself freely and without judgement), NBA partner Canada Goose is activating around the 2021 All-Star Weekend through a series of TikTok challenges running under the title ‘Play In The Open Challenges’. Promoted through a campaign launched at… Continue reading ‘Play In The Open TikTok Challenge’ Front Canada Goose’s NBA All-Star Partnership Activation & Collection
