Continuing the brand’s umbrella ‘Play In The Open’ brand platform (which reflects the brand’s ethos about expressing oneself freely and without judgement), NBA partner Canada Goose is activating around the 2021 All-Star Weekend through a series of TikTok challenges running under the title ‘Play In The Open Challenges’. Promoted through a campaign launched at… Continue reading ‘Play In The Open TikTok Challenge’ Front Canada Goose’s NBA All-Star Partnership Activation & Collection
Tag: Atlanta
Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
A notable strand of Nike Football’s ‘Dreams Are Made Here’ activation at Super Bowl LIII saw the sportswear behemoth make it ‘rain’ Air Force 1s (kicks and jerseys) from the cloud with its first-ever product drop via AirDrop. The initiative, launched on Friday 1 February ahead of the Big Game, took place at Nike’s… Continue reading Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
Australia’s NRL took aim at the NFL’s Super Bowl by leveraging the Big Game with a tongue-in-cheek campaign called ‘Roosters World Champions’. The premise of the initiative is simple: If the USA can proclaim the Super Bowl winners as the World Champions, then so can everyone else. Indeed, for decades America has trumpeted… Continue reading NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
Adidas Ambushes Super Bowl LIII Via ‘Only In Atlanta’ Animated Mini-Series Promo For BAPE Collaboration
One key strand of adidas’ Super Bowl LIII ambush programme saw the sportswear giant work with Quavo and a squad of its biggest football stars to create an animated series called ‘Only In Atlanta’ that promoted its camouflage collection collaboration with Japanese street wear brand BAPE (Bathing Ape). The German-based sports apparel behemoth worked… Continue reading Adidas Ambushes Super Bowl LIII Via ‘Only In Atlanta’ Animated Mini-Series Promo For BAPE Collaboration
Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl
The 2019 Atlanta Super Bowl Host Committee, the NFL and the Atlanta Falcons teamed up to celebrate the groundbreaking Gwinnett Girls Flag Football League by holding an exhibition game and a rally and NFL sportswear partner Nike also chose to activate around the girls league in its Big Game marketing campaign. Nike, which is… Continue reading Nike ‘Girls of Gwinnett: Flag Football’ Short Film Champions Women’s Football Ahead of 2019 Super Bowl
Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
In the rights owner rush to engage fans via the latest sexy social platforms, the NBA’s Atlanta franchise encouraged supporters to link-up with one another via the people-connecting (dating) mobile app Tinder Sponsored by ‘people-connecting’ app Tinder, the Hawks promoted ‘Swipe Right Night’ with the tagline: ‘Find your match with the Atlanta Hawks and… Continue reading Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
Capital One’s Digital Focus For NCAA March Madness
NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside basketball legend Charles Barkley. The financial sponsor feels former star baller Barclay fitted in well to its initiative not just because he is known for… Continue reading Capital One’s Digital Focus For NCAA March Madness
AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
AT&T’s 2013 NCAA activation blends last year’s kids-say-the-funniest-things approach with the company’s umbrella ‘It’s Not Complicated’ big idea with work that focuses on digital as much as traditional media platforms in order to connect with the big ‘in-office’ online March Madness audience. Alongside ‘Rethink possible’ and ‘The nation’s largest 4G network’ taglines, this year’s… Continue reading AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the brand’s umbrella ‘Enjoy Everything’ initiative, this new light-hearted, fun creative celebrates ‘guys-being-guys’ as the soft drink brand aims to connect male bonding to college basketball’s end-of-season… Continue reading Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
