Perhaps the stand out strand of Samsung marketing at this year’s Oscars was the product placement in-show stunt that saw host Ellen Degeneres use a Note 3 device to shatter Twitter records by live posting a celebrity-fuelled selfie. The real time, multi-star placement did what it set out to do – become the most… Continue reading Samsung’s Oscars Spans TV, Selfie Stunt & Promo Tweets
Tag: Promoted Tweets
Capital One’s Digital Focus For NCAA March Madness
NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside basketball legend Charles Barkley. The financial sponsor feels former star baller Barclay fitted in well to its initiative not just because he is known for… Continue reading Capital One’s Digital Focus For NCAA March Madness
