A notable strand of Nike Football’s ‘Dreams Are Made Here’ activation at Super Bowl LIII saw the sportswear behemoth make it ‘rain’ Air Force 1s (kicks and jerseys) from the cloud with its first-ever product drop via AirDrop. The initiative, launched on Friday 1 February ahead of the Big Game, took place at Nike’s… Continue reading Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
Tag: Super Bowl LIII
Super Bowl LIII: The Stand-Out Social Media Marketing
The social activity leveraging this year’s Super Bowl felt about as flat as the game itself. In terms of brand work, probably the smartest piece of social was a single tweet by Mercedes-Benz which was mystifyingly deleted shortly after it was posted. Fans and consumers didn’t offer that much more than the brands… Continue reading Super Bowl LIII: The Stand-Out Social Media Marketing
NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
Australia’s NRL took aim at the NFL’s Super Bowl by leveraging the Big Game with a tongue-in-cheek campaign called ‘Roosters World Champions’. The premise of the initiative is simple: If the USA can proclaim the Super Bowl winners as the World Champions, then so can everyone else. Indeed, for decades America has trumpeted… Continue reading NRL Ambushes NFL Super Bowl Via Cheeky ‘Roosters Are The Real World Champions’ Campaign
FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Fiat Chrysler Automobiles (FCA), the car company behind the Dodge, Jeep and RAM Trucks brands, leveraged Super Bowl LIII with a barrage of ad for its ‘Big Game Blitz’ initiative (led by a pro LA Rams themed commercial linking the team to the brand’s name) – none of which actually aired during the Big Game… Continue reading FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
The CBS introductory film, aired immediately ahead of the broadcaster’s Super Bowl LIII coverage, was both legitimately funny and a classic sports commercial as it poked fun at the clichéd, overly dramatic sports tease. Fronted by a classic odd couple in legendary NFL quarterback Peyton Manning and Oscar winning actor John Malkovich, the spot… Continue reading Malkovich & Manning Star In CBS’ Striking Spoof Super Bowl LIII Introductory Teaser
NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
The league’s very own Big Game commercial, ‘The 100 Year Game, Is based around a simple premise: an NFL gala reception accidentally breaks out into a pickup football game leading to ballroom mayhem. The commercial, created by agency of record 72andSunny, is fast and fun and even offers players a chance to showcase their… Continue reading NFL’s ‘100-Year Game’ Super Bowl Ad Sees Star Squad Celebrate The League’s 100th Anniversary
ESPN Sports Ads Start By Leveraging Super Bowl To Deepen Ties To US Sports Fans In UK & Drive App Usage
ESPN also ran a Super Bowl spearheaded campaign in the UK which was developed to deepen US sport fan engagement and to drive usage of the ESPN app. The initiative is spearheaded by a series of ESPN TV ads and this series kicked-off by leveraging Super Bowl LIII through a spot called ‘UK Does… Continue reading ESPN Sports Ads Start By Leveraging Super Bowl To Deepen Ties To US Sports Fans In UK & Drive App Usage
Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Boston based brewer Sam Adams is celebrated Super Bowl LIII by offering up a limited-edition farmhouse double New England IPA as a nod to its home town team and its legendary quarterback whom it positions as the GOAT. The beer, called, ‘Too Old, Too Slow, Still Here’, in reference to how rivals try to… Continue reading Sam Adams Celebrate Super Bowl Via Patriots/Brady Themed ‘Too Old, Too Slow, Still Here’ Double IPA
Super Bowl LIII: The Key Trend – Female Empowerment & Gender Equality
Ahead of kick off, marketers are labeling this year’s Big Game as the Women’s Super Bowl. And and its about time too: after all, last year’s television ratings show that 48.6m women watched the Super Bowl – accounting for 47% of the total audience. This year’s Big Game gender marketing mix is still… Continue reading Super Bowl LIII: The Key Trend – Female Empowerment & Gender Equality
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage. Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
