Fiat Chrysler Automobiles (FCA), the car company behind the Dodge, Jeep and RAM Trucks brands, leveraged Super Bowl LIII with a barrage of ad for its ‘Big Game Blitz’ initiative (led by a pro LA Rams themed commercial linking the team to the brand’s name) – none of which actually aired during the Big Game… Continue reading FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Tag: Motive
Nascar Driver & Athlete Endorser Chase Elliott Fronts Mountain Dew ‘Sling’ Commercial
Mountain Dew continues to activate around Nascar with a new action-packed, high octane commercial starring professional Nascar driver Chase Elliott who does whatever it takes to get his hands on a cold can of Dew. The spot starts at a party in a race track’s infield where a group of friends are using a… Continue reading Nascar Driver & Athlete Endorser Chase Elliott Fronts Mountain Dew ‘Sling’ Commercial
