Fiat Chrysler Automobiles (FCA), the car company behind the Dodge, Jeep and RAM Trucks brands, leveraged Super Bowl LIII with a barrage of ad for its ‘Big Game Blitz’ initiative (led by a pro LA Rams themed commercial linking the team to the brand’s name) – none of which actually aired during the Big Game… Continue reading FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Tag: Ram Trucks
Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
The centrepiece of Ram Truck’s Kentucky Derby multi-platform activation will see the race’s automotive partner award the winning trainer a unique, special Kentucky Derby edition Ram 2500 truck: the exterior of the one-of-a-kind black truck carries blue Kentucky Derby 143rd logos on the rear panels and a hand-painted Kentucky Derby rose badge on the front… Continue reading Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
