Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Tag: Mountain Dew
Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast. Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is based around installing green flags with inspiring messages from residents throughout a city park. The PepsiCo beverage brand’s ‘Project Green Means Go’ aims to drive… Continue reading Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon. The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign
Nascar Driver & Athlete Endorser Chase Elliott Fronts Mountain Dew ‘Sling’ Commercial
Mountain Dew continues to activate around Nascar with a new action-packed, high octane commercial starring professional Nascar driver Chase Elliott who does whatever it takes to get his hands on a cold can of Dew. The spot starts at a party in a race track’s infield where a group of friends are using a… Continue reading Nascar Driver & Athlete Endorser Chase Elliott Fronts Mountain Dew ‘Sling’ Commercial
Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
Mid March saw Mountain Dew roll out the follow up phase to its Dewy Ryder debut work leveraging the retirement of long-time brand ambassador Dale Earnhardt Jr, as the fictional comic character gets behind the wheel for his first NASCAR race. Ryder, played by comic actor Danny McBride, was initially introduced late last year… Continue reading Mountain Dew’s Spoof Star Driver Dewey Ryder Returns To Take The Wheel For His First NASCAR Race
Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in favour of a humorous spoof. An integrated, comic campaign simultaneously bids farewell to Earnhardt Jr and welcomes his green branded firesuit replacement and ‘future legendary… Continue reading Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Beer brand Budweiser offers up an ambassador farewell ad for long-time endorsers and super star Nascar driver Dale Earnhardt Jr with a powerful three-minute spot in tribute to the legend. The moving film, developed in harness with VaynerMedia, is a branded send-off to the leading light of Nascar ahead of his retirement. The… Continue reading Budweiser’s ‘Final Lap’ Tribute Around Daytona For Retiring Legend Dale Earnhardt Jr
Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign
Mountain Dew unveiled a multi-pronged ‘The Game Beyond The Game’ initiative at the All-Star Weekend leveraging its NBA sponsorship across courtside, experiential work and branded events, TV and OOH ads, digital, social and mobile platforms. The PepsiCo drinks brand teamed up with several celebrities – both NBA players and other entertainment stars – for… Continue reading Mountain Dew’s Multi-Strand NBA All-Star ‘Game Beyond The Game / Don’t Do They’ Campaign
Super Bowl 50: Activative Top 5 > Silly TV Spots
If the dominant tone of last year’s Big Game commercials was sombre and serious, the most popular approach for Super Bowl 50 was fun and silliness. The majority of brands that spend $5m on 30-seconds of ad space decided to try and put a smile of fans’ faces. The two most common comic… Continue reading Super Bowl 50: Activative Top 5 > Silly TV Spots
Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Pepsi’s tactical approach to the Super Bowl isn’t one formed around a single day, single event, but rather a season-long activation that starts back in August and continues after the Big Game itself. Pepsi doesn’t wait for halftime and builds up activation through the season: starting with digital and social slow burn, before amping… Continue reading Pepsi Super Bowl Strategy Blends Pre-Game Web Films & An Enhanced Ground Game With Halftime Show, In-Game TV Surprise, Snapchat Live Story, A Twitter Promoted Moment, Custom Emoji Etc
Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites
Mountain Dew returns to the Super Bowl for the first time in 15 years with a Mountain Dew Kickstart campaign called #PuppyMonkeyBaby that is both bizarre and slightly creepy. The weirdness of the title combination itself wasn’t enough to spark some attention, then the campaign has been heavily teased across social channels in the… Continue reading Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites
