Mountain Dew is one of several sponsors rolling out appreciative ad accolades around retiring Nascar legend and brand ambassador Dale Earnhardt Jr, but its campaign eschews sombre tribute in favour of a humorous spoof. An integrated, comic campaign simultaneously bids farewell to Earnhardt Jr and welcomes his green branded firesuit replacement and ‘future legendary… Continue reading Legendary Driver Replaced By Dewey Ryder In Mountain Dew’s Spoof Tribute To Dale Earnhardt Jr
