Tag Archives: Indy 500

Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’ Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’

Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’

Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is >>
Posted by j.edwards No Comments
New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans

New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans

IndyCar marketers, like so many other sports property rights holders, have been refocusing around youthful fans and its 2017 season multi-platform ‘What’s Next’ campaign features younger drivers and new >>
Posted by j.edwards No Comments
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase

IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase

A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership.   The US open wheel racing brands have teamed up with the >>
Posted by j.edwards No Comments