Tag: Millennials

NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay

Launched at the start of September to leverage spiking football interest around the start of the new season, NFL partner Campbell’s Chunky teamed up with Los Angeles Rams Head Coach Sean McVay for a campaign highlighting the importance of taking lunch breaks.   Leveraging its status as the league’s official soup, the campaign is called… Continue reading NFL Partner Campbell’s Chunky Activates Around Lunch Breaks Via Ad Fronted By LA Rams’ Coach McVay

New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign

New Balance’s new generation of celebrity ambassadors – led by tennis sensation Coco Gauff, actor/musician/activist Jaden Smith and Olympic sprinter Sydney McLaughlin (with references to LA Clippers basketball star Kawhi Leonard and Senegalese and Liverpool forward Sadio Mané, as well as pro skateboarders Margielyn Didal and Tiago Lemos) – front a new global campaign targeting… Continue reading New Balance Campaign Declares ‘Impatience Is A Virtue’ In Star-Powered Gen-Z Targeted Campaign

New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans

IndyCar marketers, like so many other sports property rights holders, have been refocusing around youthful fans and its 2017 season multi-platform ‘What’s Next’ campaign features younger drivers and new technologies.   The Verizon IndyCar series and its flagship Indy500 race have long been promoted via the classic motorsport marketing tactics of ‘history’ and speed’: as… Continue reading New IndyCar #Next Initiative Focuses On The Future > A New Generation Of Drivers, Tech and Fans

FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials

As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience.   With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials

Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot

A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience.   A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot

League & BroadbandTV Roll Out ‘NBA Playmakers’ For Millennial Video Creators

Amidst mid May’s playoffs, The National Basketball Association (NBA) and new partner BroadbandTV (BBTV) are rolling out an innovative fan community for video makers based around basketball and basketball culture called ‘NBA Playmakers’.   The league has been working with Broadband TV, one of the world’s biggest multi-platform networks, on this first-of-its-kind film-maker initiative to… Continue reading League & BroadbandTV Roll Out ‘NBA Playmakers’ For Millennial Video Creators

Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Gone are the generic urban nightscapes, the sweeping mountain road rural backdrops, the uber-stylised dynamic product shots and all the other auto ad clichés and in comes a series of films about inventive young achievers as Cadillac rolls out a set of Academy Awards ads that it hopes will ensure its brand stands out in… Continue reading Cadillac’s ‘Don’t You Dare’ Axes Car Clichés For Young Achievers Oscars Ads

Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

The theme of Kohl’s Oscars campaign is ‘gratitude’ and the TV ad approach pays homage to classic Oscars winners’ acceptance speeches: with speech narrative played over family moments that ‘celebrate the viewers success and accomplishments’.   Kohl’s month long activation, running under the ‘All the Good Stuff’ tagline, revolves around four TV ads during the broadcast… Continue reading Kohl’s Oscars Activation Links Old Acceptance Speeches To New Family Events

FC Grenoble Rugby Runs Mascot-Led Valentine’s Tinder Ticket Competition

For Valentine’s Day, French Top 14 rugby club FC Grenoble ran a Tinder-led digital ticket competition revolving around its club mascot’s profile on the mobile dating app.   In the week leading up to the ‘red hearts and roses’ day, the club used its social channels (including Facebook and Twitter)   [Entretien] @BukyFCG , la… Continue reading FC Grenoble Rugby Runs Mascot-Led Valentine’s Tinder Ticket Competition

Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites

Mountain Dew returns to the Super Bowl for the first time in 15 years with a Mountain Dew Kickstart campaign called #PuppyMonkeyBaby that is both bizarre and slightly creepy.   The weirdness of the title combination itself wasn’t enough to spark some attention, then the campaign has been heavily teased across social channels in the… Continue reading Mountain Dew’s Super Bowl Spots Stars Odd ‘PuppyMonkeyBaby’ Blend Of Big Game Ad Favourites

Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films

To celebrate the start of the new football season, Gatorade partners with NFL Films to bring its ‘Sweat It To Get It’ spoof spot series to US college campuses via two new prank videos fronted by the Manning brothers and JJ Watts.   The campaign, from the official sports drink of the NFL, continues to… Continue reading Gatorade Leverages New NFL Season With Player-Led ‘Sweat It’ Prank Films