EE, the primary partner of The Football Association’s Wembley Stadium, leveraged its rights around The 2021 Emirates Cup Final by rolling out the fifth episode in its ‘Football Stories’ film series which sees TV and radio presenter Roman Kemp look back at The Cup Final. To activate ahead of the 15 May big match… Continue reading Roman Kemp’s EE ‘Football Stories’ Film Keeps Fans/Friends Connected For The FA Cup Final Via Watch Together
Tag: The Emirates FA Cup
Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
The FA & Thomas Lyte Celebrate New 5-Year Trophy & Silverware Tie-Up Via FA Cup Restoration Film
Early May saw the Queen’s Goldsmiths and Silversmiths Thomas Lyte announced as the official trophy and silverware supplier of both The FA and the Emirates FA Cup and the deal was marked with an online film about how the company restored the FA Cup Trophy. The five-minute shirt film was posted on 7 May… Continue reading The FA & Thomas Lyte Celebrate New 5-Year Trophy & Silverware Tie-Up Via FA Cup Restoration Film
The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
As the Emirates FA Cup’s third round fixtures kick-off in early January, The Football Association (The FA) unveiled a new team of creatives and influencers picked to promote the competition through the season across a dark social WhatsApp group. This hand-picked team of young and influential creatives were offered exclusive behind-the-scenes access to provide… Continue reading The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
The domestic broadcast rights for the Emirates FA Cup are shared by BT and the BBC and, while the former made the tournament one quarter of its flagship ‘4 Competitions, 1 Venue’ new season campaign in August (see case study), the latter has launched a fresh initiative called ‘No Guts, No Glory’ that is also… Continue reading FA Co-Broadcaster BBC Rolls Out ‘Not Guts, No Glory’ Emirates FA CUp Campaign
Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience. A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
