An initiative from Spain’s top two divisions – La Liga Santander and La Liga SmartBank – asks football fans to send applause ahead of the behind-closed-doors season re-start. The rights-owner’s campaign aims to bring the sound of the fans back into the stadiums by applauding in the 20th minute of every LaLiga Santander & LaLiga SmartBank match played from the… Continue reading La Liga Spearheads Spanish League’s #BackToWin Restart Initiative Via ‘Applause To Infinity’
Tag: Dark Social
Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
As the Emirates FA Cup’s third round fixtures kick-off in early January, The Football Association (The FA) unveiled a new team of creatives and influencers picked to promote the competition through the season across a dark social WhatsApp group. This hand-picked team of young and influential creatives were offered exclusive behind-the-scenes access to provide… Continue reading The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
