The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
Tag: Dele Alli
21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
For the late July launch of the new Adidas FW19 football boot pack, the sportswear giant gathered together many of its biggest football ambassadors so that they could ‘test the limits of their fellow creators and dare them to create’ in a social campaign called ‘The Deal’. The initiative, created in harness with regular… Continue reading 21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Head & Shoulders is activating its rights as the first official hair care partner of the England Men’s and Women’s football teams with a ‘Join The Pride’ campaign aimed to generating hair-led support for Lionesses ahead of the FIFA Women’s World Cup. The integrated campaign is led by a rallying call urging fans to shave three lines in their… Continue reading Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
The Tottenham Hotspur and England star Dele Alli offers a fast paced, immersive preview of what’s coming up on BT Sport this season as the attacking midfielder tries his hand at basketball, boxing, cricket, rugby, UFC and, naturally, football. The objective of the spearhead spot is to ‘drive familiarity around the brilliant range of… Continue reading BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
