Timed to coincide with the weekend of the cancelled 2020 Open, The R&A has launched its inaugural ‘The e-Open Tournament Presented By Mastercard’ for online gamers. The virtual 18-hole stroke play tournament takes place on a virtual version of the iconic Royal St George’s (the course which was to host this year’s Open), as… Continue reading The R&A, WGT By Topgolf & Mastercard Team Up To Launch Inaugural ‘The e-Open’
Tag: Particapatory
Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
The German sportswear brand created a Puma Endorphin Store which prescribed shoppers exercises while also promoting its new LQD CELL trainer. The initiative, which opened in the Protein Studio in Shoreditch, was created in partnership with Virtue (Vice’s creative agency). The idea and the pitch to visitors to the shop is to swap… Continue reading Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
July saw the energy drinks brand Tenzing stage its first-ever Clean Air Run in order to to mark the launch of the company’s new Clean Air Tool for runners. This new Clean Air Run initiative allows health-conscious runners to attend weekly runs in London alongside a member of the Tenzing team. The debut… Continue reading Tenzing London Branded Running Event Launches Energy Drink’s Clean Air Tool For Runners
French Open 2019: Roland Garros Sponsors Offer Geek Chic
Sponsors and suppliers of tennis’ most fashionable tournament, Roland Garros are activating luxury chic through hi- tech geek and high-end brand experiences. From the 3D Moët Hennessy’s HYPERVSN holograms in its hospitality suite and the Lavazza Eurofiere upmarket rooftop experience, to Perrier’s Instagram enabled ‘Le Smash’ zipline from the Eiffel Tower to… Continue reading French Open 2019: Roland Garros Sponsors Offer Geek Chic
Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
Head & Shoulders is activating its rights as the first official hair care partner of the England Men’s and Women’s football teams with a ‘Join The Pride’ campaign aimed to generating hair-led support for Lionesses ahead of the FIFA Women’s World Cup. The integrated campaign is led by a rallying call urging fans to shave three lines in their… Continue reading Head & Shoulders #JoinThePride Urges Fans To Adopt ‘3 Lines’ Hair To Support Lionesses
England/Premiership Rugby Team Up To Launch A New Community / Minorities ‘Project Rugby’ Programme
Ahead of the start of the Autumn Internationals, England Rugby and Premiership Rugby launched a new community initiative that aims to introduce the sport into new community called ‘Project Rugby’. The new grassroots engagement programme, designed to increase participation in under-represented communities rugby and to those who have never played the sport, was promoted… Continue reading England/Premiership Rugby Team Up To Launch A New Community / Minorities ‘Project Rugby’ Programme
NAB’s Mini Legends Returns After Sponsor’s ‘Draft’ For Integrated AFL Campaign
A new National Australia Bank (NAB) commercial spearheads the next stage of the AFL sponsor’s Mini Legends campaign as the league partner drafts the next generation of ‘NAB Mini Legends’. The campaign, developed in harness with creative agency Clemenger BBDO (Melbourne), is the culmination of the now completed ‘2017 NAB Mini Legends Draft’ –… Continue reading NAB’s Mini Legends Returns After Sponsor’s ‘Draft’ For Integrated AFL Campaign
Puma Sponsors Australia’s Next Generation Of (10 to 16-Year-Old) ‘Big Shots’
In Australia Puma is rolling out an initiative introducing the next generation of elite football (soccer), Football (AFL) and rugby superstars called ‘Big Shots’. The initiative, developed in tandem with agency Ogilvy Melbourne, features young players between the ages of 10 and 16 from a slew of Australian leagues: including the NRL, AFL, A-League,… Continue reading Puma Sponsors Australia’s Next Generation Of (10 to 16-Year-Old) ‘Big Shots’
