‘NAB Mini Legends’ Return To Inspire A New Generation Of AFL & AFLW Legends

The ‘NAB Mini Legends’ return in August 2022 to activate the Australian bank’s AFL / AWFL sponsorships and highlight NAB’s commitment to supporting footy from the junior ‘NAB AFL Auskick’ programme through to the elite game.   From @AFLAuskick to the elite heroes of the game, we’re proud to support @AFL at all levels. It’s… Continue reading ‘NAB Mini Legends’ Return To Inspire A New Generation Of AFL & AFLW Legends

Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign

As the new AFL season gets under way, banking sponsor NAB rolled out the latest phase of its ongoing ‘Mini Legends’ activation which showcases the bank’s support for footy across Australia from the grassroots ‘NAB AFL Auskick’ programme through to the big time elite league.   The 2021 campaign, developed with agency Clemenger BBDO, is… Continue reading Dangerfield Fronts NAB’s Latest Season Of Award-Winning AFL ‘Mini Legends’ Campaign

Integrated Two-Phase Campaign & Hero Film Sees NAB Unveil Latest ‘AFL Mini Legends’ Line Up

Early August saw the return of AFL sponsor NAB’s ‘Mini Legends’ activation with a campaign introducing the new line up.   The 2019 season is the fourth year of ‘Mini Legends’: a campaign that highlights the Australian bank’s commitment to football with a focus on supporting the next generation of stars and linking them to… Continue reading Integrated Two-Phase Campaign & Hero Film Sees NAB Unveil Latest ‘AFL Mini Legends’ Line Up

NAB Introduces ‘AFL Mini Legends’ Next Generation Via New Campaign Fronted By CGI On-Pitch Spot

Mid August saw the National Bank Of Australia (NAB) launch the latest iteration of its ongoing ‘NAB Mini Legends campaign’ to continue promoting the financial brand’s support of the next generation of AFL stars.   Once again developed with creative agency Clemenger BBDO Melbourne, this new wave of Mini Legends work sees the small sports… Continue reading NAB Introduces ‘AFL Mini Legends’ Next Generation Via New Campaign Fronted By CGI On-Pitch Spot

NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship

NAB (National Australia Bank) activates its long term sponsorship of the Football Federation Of Australia (FFa) with a fresh campaign, ‘Tomorrow’s Game’, that essentially acts as an ode to the future of the sport in Australia.   The campaign, created in harness with creative agency Clemenger BBDO Melbourne, launched on 8 April leverages the financial… Continue reading NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship

NAB’s Mini Legends Returns After Sponsor’s ‘Draft’ For Integrated AFL Campaign

A new National Australia Bank (NAB) commercial spearheads the next stage of the AFL sponsor’s Mini Legends campaign as the league partner drafts the next generation of ‘NAB Mini Legends’.   The campaign, developed in harness with creative agency Clemenger BBDO (Melbourne), is the culmination of the now completed ‘2017 NAB Mini Legends Draft’ –… Continue reading NAB’s Mini Legends Returns After Sponsor’s ‘Draft’ For Integrated AFL Campaign

NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign

Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the 2016 Toyota AFL Grand Final.   This innovative Snapchat Lens enables fans to turn themselves into one of the AFL stars from both teams playing in… Continue reading NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign