Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Tag: Clemenger BBDO Melbourne
Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Tennis Australia worked with agency Clemenger BBDO to show support to the country’s tourism industry by rebranding the first Grand Slam of the year to ‘Australia is Open’. Launched through an integrated, mid-tournament campaign, the initiative sought to support Australia’s tourism industry in the wake of the recent bushfires. A multi-channel campaign launched… Continue reading Tennis Australia Rebrands Australian Open To ‘Australia Is Open’ To Support Tourist Industry
Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
To activate its inaugural year as the official beer partner of the Australian Open Stella Artois set up an artists studio on-site which created an artwork each day to represent life at the tournament. The initiative, called ‘The Life Artois – Captured Live’ saw four resident artists chosen from each of the Grand Slam… Continue reading Australian Open Official Beer Stella Artois’ Art-Led ‘The Life Artois’ Activates 2020 Tournament
AFL Anything Is Possible Promo Led By Mason Cox Spot Extends ‘Don’t Believe in Never’
The Australian Football League (AFL) rolled out a launch campaign for the 2019 Toyota AFL Premiership Season launch campaign that showcases a set of stories that demonstrate the league’s ability to create moments that prove anything is possible. Launched in mid March and developed in harness with creative agency Clemenger BBDO Melbourne, the initiative… Continue reading AFL Anything Is Possible Promo Led By Mason Cox Spot Extends ‘Don’t Believe in Never’
AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off
Mid January saw the Australian Football League (AFL) launch a new brand positioning for AFL Women’s prior to the kick off of the NAB AFLW Competition. The GenW Platform was created to showcase the diverse group of people that form the AFLW’s growing and incredibly passionate fan base and the launch campaign is running… Continue reading AFL Launches All Inclusive ‘GenW’ Brand Platform Ahead Of New NAB AFLW Season Kick Off
NAB Introduces ‘AFL Mini Legends’ Next Generation Via New Campaign Fronted By CGI On-Pitch Spot
Mid August saw the National Bank Of Australia (NAB) launch the latest iteration of its ongoing ‘NAB Mini Legends campaign’ to continue promoting the financial brand’s support of the next generation of AFL stars. Once again developed with creative agency Clemenger BBDO Melbourne, this new wave of Mini Legends work sees the small sports… Continue reading NAB Introduces ‘AFL Mini Legends’ Next Generation Via New Campaign Fronted By CGI On-Pitch Spot
NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship
NAB (National Australia Bank) activates its long term sponsorship of the Football Federation Of Australia (FFa) with a fresh campaign, ‘Tomorrow’s Game’, that essentially acts as an ode to the future of the sport in Australia. The campaign, created in harness with creative agency Clemenger BBDO Melbourne, launched on 8 April leverages the financial… Continue reading NAB’s ‘Tomorrow’s Game’ Explores The Future Of Australian Football & Activates FFA Sponsorship
