AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign

The first week of March saw the AFL team up with QMS, an outdoor media company in Australia and New Zealand, to unveil an outdoor strand of the league’s 2022 ‘Festival Of Footy’ new season launch campaign which unveiled Australia’s first use of 3DOOH technology.   Working in partnership with QMS’ in-house creative team QUBE, the AFL’s… Continue reading AFL Teams Up With QMS For Innovative 3D OOH New Season Launch Campaign

AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign

At the start of March, the AFL released its 2022 Toyota AFL Premiership season launch campaign: the second iteration of the brand platform ‘This Is Us’ which celebrates the games unique ability to bring people together and was originally created by AFL Media in harness with agency Clemenger BBDO and MOFA in March 2021.  … Continue reading AFL Launches 2022 Premiership Season With Updated ‘This Is Us’ Brand Campaign

2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect

Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together.   The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect