At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game. Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
Tag: AFLW
Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Launched on 7 March to leverage International Women’s Day, Australian building equipment hire and construction solutions provider Coates unveiled a campaign promoting the extension of its AFL partnership which added an official AFLW sponsorship with the aim of increasing support for women’s footie over the next three years and of reaching its 25% female staff… Continue reading Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’. The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand. The programme features a team of five former professional athletes and their best friends who compete in a series of ‘dialed up to the max’… Continue reading Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up
Australian burger chain Hungry Jacks launched a play-on-word style campaign called ‘Hungry, Jacks?’ celebrating its new partnership with the Adelaide Crows. Targeting footy fans across South Australian, the new deal will see the burger chain logo across the team’s kit and is introduced via an integrated activation campaign promoting the alliance which rolled out… Continue reading Aussie Fast Food Chain Hungry Jacks Launches ‘Hungry, Jacks?’ Campaign Celebrating New Adelaide Crows Tie-Up
John West Protein+ Sponsors AFLW ‘The Inside Game’ Vodcast Series
On 8 November AFLW launched a new vodcast called ‘The Inside Game’ sponsored by John West Protein+ hosted by Hawthorn Football Club’s first-ever AFLW coach Bec Goddard. Each week the vodcast will take listeners/viewers/fans behind the scenes of the AFLW and the AFL with a focus on high-performance experts giving their insights – including… Continue reading John West Protein+ Sponsors AFLW ‘The Inside Game’ Vodcast Series
Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of spots starring Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes. The video-led content, which spans social media and runs on AthletesVoice network (a… Continue reading Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
AFLW Sponsor Chemist Warehouse Celebrates 2020 Season Kick-Off & Future Of The Game
A television-led campaign from Chemist Warehouse activated the retailer’s AFLW partnership rights and celebrated the start of the 2020 season. The initiative was spearheaded by a hero television spot which will air on Channel 7 and Fox Footy throughout the 2020 AFLW season and via the Chemist Warehouse in-store network. The spot is… Continue reading AFLW Sponsor Chemist Warehouse Celebrates 2020 Season Kick-Off & Future Of The Game
Special K Showcases AFL Women’s Lives On And Off The Field In ‘Rise With Us’ Pre-Season Campaign
Early January saw Special K launch a new campaign in Australia activating its partnership with the AFL Women’s League to drive the rise of female athletes everywhere. As one of the founding sponsors of AFL Women’s League, the cereal brand’s New Year initiative celebrates the inspiring stories of AFLW athletes as they navigate life,… Continue reading Special K Showcases AFL Women’s Lives On And Off The Field In ‘Rise With Us’ Pre-Season Campaign
