Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans

A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of spots starring Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes.

The video-led content, which spans social media and runs on AthletesVoice network (a website that publishes raw sports storytelling produced in partnership with Australia’s elite sports stars), seeks to leverage the reach of athlete ambassadors Chalmers and Holmes.

MASTER_ABBEY_60__16x9 from Rachelle El Hayek on Vimeo.

The nine-month marketing burst, devised by Publicis Sport & Entertainment with media handled by Starcom, is, according to Snooze head of marketing Jane Parsons, the brand’s biggest influencer marketing campaign ever.

“Partnering with Publicis Sports & Entertainment, in conjunction with AthletesVoice, has enabled us to have access to an incredible pool of elite level of sportsmen and women, helping us to truly showcase our new BEDGEAR products to a highly-engaged and relevant audience,” said Parsons.

Ashley O’Rourke, Director of Publicis Sport & Entertainment, added: “It was important to communicate BEDGEAR’s innovative technology and product benefits in the right environment. The AthletesVoice is in itself an innovative and original product, with a loyal following. Working with Snooze’s media agency Starcom, we felt it was the perfect fit to tell the BEDGEAR story through the eyes of Australian sporting champions Kyle Chalmers and Abbey Holmes.”

Comment:

Links:

Snooze

https://www.snooze.com.au/

https://www.facebook.com/Snooze.Australia

https://www.youtube.com/user/SnoozeAustralia

https://www.pinterest.com.au/snoozeaustralia/

https://www.instagram.com/snooze.australia/

Publicis Sport & Entertainment

http://publicis-se.com/