A late February influencer campaign from bedding specialist Snooze, developed in harness with Publicis Sport & Entertainment, promotes its BEDGEAR product range and is fronted by a set of spots starring Olympic swimming champion Kyle Chalmers and AFLW star Abbey Holmes. The video-led content, which spans social media and runs on AthletesVoice network (a… Continue reading Bedding Brand Snooze’s Sports Star Influencer BedGear Campaign Targets Athletes & Fans
Tag: Home Furnishings
Mattress Brand Serta Launches First Limited Edition Trainer ‘The IC1’ With Cool-Tech
Serta, a brand committed to innovating in order to provide consumers with comfortable and cool sleep, has extended its comfort technology through a collaboration with hip hop musician and producer DJ Clark Kent to release a limited-edition sneaker. The new ‘mattress for your feet’ sneaker, the IC1, brings Serta’s strength, resilience, comfort and carbon… Continue reading Mattress Brand Serta Launches First Limited Edition Trainer ‘The IC1’ With Cool-Tech
Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
Louis Vuitton leveraged its FIFA partnership around the 2018 tournament through an integrated campaign promoting its limited edition 2018 FIFA World Cup Russia Collection. Working with agency Psycho/PH, the opening phase of the campaign kicked off ahead of the tournament on 14 June with the roll out of a launch spot called ‘Let The… Continue reading Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising. This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers
