Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and personal sponsors activated around the 20-year-old’s victory. After winning a titanic struggle with Djokovic on 16 July and lifting his second Grand Slam, a range… Continue reading Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era
Tag: Louis Vuitton
Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Louis Vuitton Adds Osaka To Sports Portfolio To Launch #LVSS21 Women’s Collection
A new campaign from Louis Vuitton, which was shot by super star photographer Annie Leibovitz in partnership with fashion magazine titan Vogue, introduces consumers to the luxury brand’s latest athlete ambassador Naomi Osaka. The PR and online campaign is led by a series of social images featuring the three-time Grand Slam winner and world… Continue reading Louis Vuitton Adds Osaka To Sports Portfolio To Launch #LVSS21 Women’s Collection
Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
Louis Vuitton leveraged its FIFA partnership around the 2018 tournament through an integrated campaign promoting its limited edition 2018 FIFA World Cup Russia Collection. Working with agency Psycho/PH, the opening phase of the campaign kicked off ahead of the tournament on 14 June with the roll out of a launch spot called ‘Let The… Continue reading Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
