Tag: Household Equipment

‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL

Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL

Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign

Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022.   The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign

DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’

A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating the spirit of the whole country (to sell sofas).   Developed by agency krow, the activation aims to drive home the message that the whole country… Continue reading DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’

Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax

California based global manufacturer and marketer of consumer and professional products Clorox activated its NBA and WNBA partnerships as the regular season reaches a climax through an integrated campaign called ‘Making Game Time Safer’.   Launched on 7 May, the multi-channel campaign was led by a hero commercial promoting how Clorox ensures both leagues maintain… Continue reading Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax

Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign

Leveraging the ‘100 sleeps until the start of the Tokyo 2020 Olympic Games’ milestone, Team GB and ParalympicsGB partner Dreams launched new campaign to highlight the power of sleep by focusing how seriously athletes take their sleep (especially in comparison to average Brits).   The campaign, which launched on 14 April, celebrates the power and… Continue reading Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign

Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership

December saw battery brand Duracell become the first brand to sign-up to one of Chelsea FC’s trial, short-term brand partnerships   Chelsea stars Mason Mount, Michy Batshuayi and Callum Hudson-Odoi fronted the launch video: a straightforward scene set in Chelsea’s gym, which sees Hudson-Odoi talk up his Duracell battery charger as he watched highlights of… Continue reading Duracell Digital Video Series Activates Chelsea FC’s First Short-Term Brand Partnership

‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship

Global lifestyle brand, Kohler has become Manchester United’s first ever sleeve sponsor and is promoting the new partnership with a campaign called ‘We Are Kohler United’.   Led by a spearhead partnership video called ‘We Are Kohler United’,     The initial unveiling creative focuses on messaging based around joint values and positioning: including themes… Continue reading ‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship

Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup

Launched in the middle June as the FIFA World Cup kicked off, creative agency Iris Amsterdam rolled out its own agency campaign to leverage Russia 2018 in the form of a set of branded, football themed orange tissue boxes.   Illustrated with some of the most iconic moments in the history of the Netherlands national team,… Continue reading Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup

DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers

The aim behind DFS’ Rio 2016 activation of its Team GB sponsorship was to drive brand reappraisal and reach new audiences through digital channels – thus changing long-standing perceptions of the brand established largely via its heritage of traditional TV-led advertising.   This flagship sponsorship is a key part of DFS’s wider drive towards its… Continue reading DFS Leverages Team GB Partnership At Rio 2016 To Drive Brand Reappraisal & Reach New Consumers

Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition

Hisense’s based its Euro 2016 activation strategy around an ambitious and unusual twin track approach: #FeelEverything focused on hero product imagery and real-time reactive content, while #QuestForGlory revolved around animated sequences with official mascots Harley and Beta to tell stories that define the tournament.   The more product-led and match-relevant #FeelEverything multi-language and multi-market ad… Continue reading Hisense’s Twin ‘Quest For Glory’ & ‘Feel Everything’ Euro 2016 Work Aims To Build Awareness & Fan Acquisition