Tag: Virat Kohli

AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform

Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform

Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli.   The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’

Indian fashion e-commerce company Myntra teamed up with cricket icon and former national team captain cricketer Virat Kohli to front an April campaign called ‘Be Extraordinary Everyday’ highlighting its online catalogue   The campaign aims to drives home the message that ecommerce fashion and lifestyle platform Myntra offers a wide array of stylish designer clothing,… Continue reading Myntra Teams Up With Indian Cricket Icon Virat Kohli To Show How To ‘Be Extraordinary Everyday’

Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’

Tournament partner Unacademy leveraged the resumption of the Indian Premier League (IPL) 2021 through an integrated activation programme based around the idea of learning from mistakes.   The campaign, titled ‘Mistakes – The Greatest Teacher’, marks the second year of the EdTech company’s official sponsorship of the IPL and aims to inspire all students to… Continue reading Unacademy’s Blooper Filled IPL Ad Urges Cricket Fans & Students To ‘Learn From Mistakes’

Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli

As the England v India test series reached a climax, EdTech brand Great Learning rolled out a new brand campaign in India called ‘Great Learning For Great Careers’ and fronted by Indian skipper and sporting super star Virat Kohli.   Part of BYJU’s group and one of India’s leading EdTech companies for higher and professional education,… Continue reading Great Learning’s ‘Great Learning For Great Careers’ Brand Campaign Fronted By Virat Kohli

Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’

Personal care brand Himalaya Men leveraged its partnership with the International Cricket Council (ICC) around the India against New Zealand World Test Cricket (WTC) Final in June via an integrated film and contest activation called #CheerInWhites.   Acting as a rallying cry for all India fans to get behind their team during the inaugural match… Continue reading Himalaya Men Leverages ICC WTC Final In Contest Calling On India To ‘Cheer In Whites’

Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

Pampers India ‘Dads For Virat’ Offers Tips To Indian Cricket Captain On the Birth Of His Baby Girl

Anyone wondering why India’s greatest current player Virat Kohli wasn’t playing during one of Indian cricket’s greatest test victories against Australia need look no further than the new Pampers campaign – #DadsForVirat.   Following the birth of India skipper Kohli’s baby, Pampers India teamed up with agency Leo Burnett India to release a campaign that… Continue reading Pampers India ‘Dads For Virat’ Offers Tips To Indian Cricket Captain On the Birth Of His Baby Girl

Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’

To coincide with the start of the 2020 IPL, Make My Trip teamed up with the Royal Challengers Bangalore for a new campaign promoting its getaway daily deals on its app.   Themed around the fact that, due to the pandemic, this year’s tournament is not being played in India but in a bubble in… Continue reading Make My Trip Leverages IPL Tie-Up Via Royal Challengers Bangalore Led ‘Life Ko Bolo > Game On’

India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma

Learning app BYJU’s activated its shirt sponsorship of the Indian cricket team with a new campaign that set out to awaken the inner student in skipper Virat Kohli, Rohit Sharma, KL Rahul, Shikhar Dhawan, Rishabh Pant, Ravindra Jadeja and the rest of the squad.   The campaign, conceptualised and created by Spring Marketing Capital, both… Continue reading India Sponsor BYJU’s ‘Keep Learning Keep Winning’ Awakens Student In Virat Kohli & Rohit Sharma

Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem

As the ICC ODI Cricket World Cup got underway, the start of June saw Puma roll out a rap sung by musical super star Divine (who previously worked with Puma on Suede Gully) and featuring brand ambassador and India cricket captain Virat Kohli.   The anthem, called #SockThem, is amplified through a film revolving around… Continue reading Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem