Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli.   The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities

AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni

Late October saw the Association of Mutual Funds in India (AMFI) launch a campaign called ‘Mutual Funds Sahi Hai / Mutual Funds Are Good’ featuring a pair of genuine Indian cricket all-time greats and former skippers – Sachin Tendulkar and MS Dhoni.   Conceptualised by agency Wunderman Thompson, the campaign promotes monthly SIP investing and was… Continue reading AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni

Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience

Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers.   The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience