As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes. Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
Tag: Code
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
Nestle Munch partnered with four teams from the Indian Premier League (IPL) – Royal Challengers Bangalore, Punjab Kings, Sunrisers Hyderabad and Kolkata Knight Riders – for a 2022 season immersive gaming experience activation incentivised by offering fans/participants a chance to meet their favourite cricketers. The campaign, which was conceived and crafted by agency Wunderman… Continue reading Nestle Munch Leverages 4 IPL Team Partnership To Launch Immersive Cricket Gaming Experience
NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Pizza Hut, now in its second year as the official pizza for the NFL, is celebrating the fans who made the first 12 months a marketing success by putting them on the clock to redeem an exclusive offer during the 2019 NFL Draft ceremony. During the decision time allocated to the Arizona Cardinals to… Continue reading NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
In addition to its standard rights package as primary sponsor of the England team – which includes rights to advertise at international cricket grounds, team image rights, ticketing, hospitality and access to England players for commercial and marketing purposes – Waitrose is running an integrated 2015 leverage campaign celebrating food and cricket which blends some… Continue reading Integrated Waitrose ECB Work Blends Ashes Elite & The Grassroots Game
Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Budweiser’s #ToTheDream campaign with Sky Sports culminated at the end of the season with a 90-second TV ad to show the winners in its ‘Dream Goal’ competition. Airing on Sky Sports during the final Premier League matches, the campaign asked fans to send in home-film footage of their own amateur goals. Budweiser invited… Continue reading Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Papa John’s ‘Coin Toss Experience’ Super Bowl Pizza Promotion
With Super Bowl XLVII just a day or two away, the world’s marketing blogs and insight resources are awash with sponsor activation and advertiser analysis. Indeed, it is genuinely hard to avoid the US annual marketing juggernaut. So why try? So we thought we’d start at the very beginning – the coin toss. … Continue reading Papa John’s ‘Coin Toss Experience’ Super Bowl Pizza Promotion
Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
Perhaps the most interesting and controversial campaign around the NHL PlayOffs was Budweiser Labatt’s guerrilla ‘hockey tickets for life’ promotion. Budweiser is Canada’s top selling beer brand and until last year it was the official NHL beer. A position it lost after a high profile legal battle with the NHL and rival Molson.… Continue reading Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
