Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way
Tag: Rethink
The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Women’s sports media brand The GIST teamed up with Canadian agency Rethink leveraged spiking golfing interest around the 2023 The Masters with an initiative that saw it donate tampons to United Way (British Columbia’s) Period Promise programme for every shot Tiger Woods took during the tournament. The idea sought to highlight period poverty by… Continue reading The GIST Donates Tampons For Every Stroke Tiger Woods Takes At The Masters in ‘Tiger Tamponathon’
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’. The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’
December saw sports retailer Decathlon seek to build further awareness and drive festive season sales through an integrated holiday campaign created and developed in partnership with agency Rethink. The ad campaign approach focuses on the message that ‘the holidays are all about sport’ and thus sees Decathlon seek to further its mission of ‘democratising… Continue reading Decathlon Canadian Christmas Campaign Declares ‘There’s No Sport Like The Holidays’
Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access
In October, sports retailer Decathlon revamped the International Symbol of Access – created in 1968 as an icon to represent all people with disabilities – to showcase diversity in sport across Canada. The Canadian symbols project, called ‘Ability Signs’ and developed in harness with agency Rethink, reimagined the globally recognised wheelchair signage showcasing the… Continue reading Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access
Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
In June 2021, as the playoffs for the Stanley Cup entered the second round, the official NHL beer in Canada Molson Canadian activated its rights through an integrated initiative built around a limited edition batch of beer which had been poured through the trophy itself and which thus brought to life every hockey fans dream… Continue reading Stanley Cup Batch / Drink From The Cup – Molson Canadian & NHL
Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of beer which has been poured through The Stanley Cup itself. Why? To bring to life every hockey fan’s dream of sipping from The Stanley Cup.… Continue reading Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
As the Stanley Cup Playoffs got underway in Mid May, Molson Canada leveraged its NHL partnership (and its team-specific sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers) through a new branded robot vacuum-cleaner/beer-cooler called the ‘Brewmboni’. Designed to look like a miniature version of the sport’s iconic Zamboni ice-resurfacer, the brand… Continue reading Molson Launches Part-Vacuum, Part-Cooler Beer Branded ‘Brewmboni’ For NHL Playoffs
Decathlon’s Simple Sports Billboards Front Nationwide ‘Get Outside’ Campaign In Canada
The French-owned sportswear retailer’s first-ever national campaign in Canada, developed with agency Rethink (Montreal), aims to remind Canadians that after a long hiatus sports facilities are gradually opening and it is finally time to ‘Get Outside’. The French sporting goods manufacturer and retailer’s first national awareness campaign in the country is part of ongoing… Continue reading Decathlon’s Simple Sports Billboards Front Nationwide ‘Get Outside’ Campaign In Canada
