Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
