Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Tag: Sauce
Barilla Leverages Tennis Season Start Via ‘Masters of Pasta’ Campaign Led By Federer & Chef Oldani
A new year means a new tennis season and between Christmas and New Year pasta giant Barilla leveraged this with a new campaign fronted by brand ambassador and tennis icon Roger Federer alongside chef David Oldani, based around a cooking lesson and the message that the two endorsers and the brand are all linked by… Continue reading Barilla Leverages Tennis Season Start Via ‘Masters of Pasta’ Campaign Led By Federer & Chef Oldani
HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
HP Sauce is activating its UK alliance with men’s health charity Movember with a Facebook initiative – The HP Sauce Movember Challenge – running parallel to an above-the-line advertising campaign. The umbrella objective of the good cause alliance is to help raise awareness of the moustache-growing initiative and the social media strand aims to… Continue reading HP Sauce’s ‘Movember’ Ads & Facebook ‘Tash’ Challenges
