A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s Secret Weapon’ and claims that she is ‘Unbeanlievable’. The OOH work, conceived and developed by creative agency Wunderman Thompson Spain, positions Heinz Beanz as being the England women’s team… Continue reading Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
Tag: Kraft Heinz
Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
Leveraging one of the fastest events on US TV – the Pennzoil 400 NASCAR race – the Kraft Heinz Company promoted its flagship Heinz Ketchup product by contrasting the speed of the cars with the slowness with which the thick and rich tomato sauce drops from the bottle through a half-second ad that needed to… Continue reading Heinz Leverages Pennzoil 400 NASCAR Race Via ‘Slow This’ Micro Ad With Hidden DoorDash Code
