Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Tag: Barilla
Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot
A Roger Federer fronted campaign from Italian multinational food company Barilla rolled out in August and saw the tennis legend surprise a rising star of the game whom he first met as a young fan five years previously during a US Open press conference that went viral. The background to the campaign lies in… Continue reading Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot
Federer/Barilla Surprise ‘The Rooftop Match’ Tennis Girls After Lockdown Tennis Match Went Viral
During Italy’s lockdown in mid April, two teens from Finale Ligure – Vittoria Oliveri and Carola Pessina – played socially distanced tennis from their neighbouring apartment building rooftops and the video of their match blew up socially passing 10m Twitter views. Pasta brand Barilla and ambassador Roger Federer were so inspired by the girls… Continue reading Federer/Barilla Surprise ‘The Rooftop Match’ Tennis Girls After Lockdown Tennis Match Went Viral
Barilla Leverages Tennis Season Start Via ‘Masters of Pasta’ Campaign Led By Federer & Chef Oldani
A new year means a new tennis season and between Christmas and New Year pasta giant Barilla leveraged this with a new campaign fronted by brand ambassador and tennis icon Roger Federer alongside chef David Oldani, based around a cooking lesson and the message that the two endorsers and the brand are all linked by… Continue reading Barilla Leverages Tennis Season Start Via ‘Masters of Pasta’ Campaign Led By Federer & Chef Oldani
