Personalised Plates Queensland (PPQ) leveraged its new partnership with Queensland Rugby League by adding personalised player number plates instead of player names on the backs of the Maroons’ training jerseys for the 2023 State of Origin series. The tie-up and activation was conceived, negotiated and created by Publicis Groupe sub-brand Publicis Red Lion (with… Continue reading Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
Tag: Publicis Groupe
Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot
A Roger Federer fronted campaign from Italian multinational food company Barilla rolled out in August and saw the tennis legend surprise a rising star of the game whom he first met as a young fan five years previously during a US Open press conference that went viral. The background to the campaign lies in… Continue reading Roger Federer Keeps Pinky Promise To Zizou In Barilla Surprise Stunt ‘The Promise’ Spot
Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
February saw Cathay Pacific launch its first global Hong Kong Sevens campaign – called ‘Nobody Does Rugby Sevens Like Hong Kong’ – that acts as an homage to the distinctive culture that make the Hong Kong Sevens a unique ‘destination experience’. The light-hearted and distinctly HK centric activation is spearheaded by a set of… Continue reading Cathay Pacific’s 2019 Hong Kong Sevens Film Series Claim ‘Nobody Does Sevens Like Hong Kong’
Arnott’s Biscuits Launches ‘Moments That Shape The Game’ Campaign To Leverage Football & Rugby In Australia & New Zealand
Mid August sees the Campbell Arnott’s snack brand release ‘Moments That Shape The Game’: a light-hearted, multi-spot campaign promoting Arnott’s Shapes. Leveraging the upcoming football season final series and international rugby matches in both Australia and New Zealand, the campaign encourages viewers to share the enjoyment of Arnott’s Shapes with mates and family during… Continue reading Arnott’s Biscuits Launches ‘Moments That Shape The Game’ Campaign To Leverage Football & Rugby In Australia & New Zealand
