Tag: State Of Origin

McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It

McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It

Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin

Personalised Plates Queensland (PPQ) leveraged its new partnership with Queensland Rugby League by adding personalised player number plates instead of player names on the backs of the Maroons’ training jerseys for the 2023 State of Origin series.   The tie-up and activation was conceived, negotiated and created by Publicis Groupe sub-brand Publicis Red Lion (with… Continue reading Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin

Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin

Australian financial services outfit Westpac leveraged its status as an official partner of National Rugby League (NRL) by celebrating ‘A Beautiful Partnership’ in a campaign leveraging Game One of the annual State Of Origin series between the New South Wales Blues and the Queensland Maroons on 31 May.   Working with agency DDB Sydney, the… Continue reading Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin

Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home.   The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging.   Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Jimmy Brings Launches ‘Jimmy Kicks Mobile Game’ To Celebrating State Of Origin

The booze delivery brand Jimmy Brings pitted New South Wales against Queensland in an in-browser game called ‘Jimmy Kicks’ to drive brand engagement and orders around the NRL’s 2021 State Of Origin.   Launched on 28 May, the game-led campaign runs across Catch-Up TV, BVOD, YouTube, online and social media.   Developed by Paper Moose,… Continue reading Jimmy Brings Launches ‘Jimmy Kicks Mobile Game’ To Celebrating State Of Origin

Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign

Australian brewer Lion leveraged its XXXX brand rights as the official beer of the Queensland Maroons rugby league team, with a new ‘Sometimes… It’s OK To Spill A Bit’ campaign launched ahead of the NRL 2021 State Of Origin series which celebrates the thrills and spills on and off the field.   Launched in late… Continue reading Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign

NRL Kicks Off State Of Origin 2021 Marketing With ‘Powered By Rivalry’ Campaign

Australia’s National Rugby League (NRL) kicked off its 2021 State Of Origin promotional marketing in early May with a campaign featuring a strong team of current and former players and authentic fans which shows that, whether you’re a fan or a player ‘Origin isn’t motivated by victory, it’s powered by rivalry’.   This year’s marketing… Continue reading NRL Kicks Off State Of Origin 2021 Marketing With ‘Powered By Rivalry’ Campaign

XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign

Leveraging its status as the official beer off the Queensland side, Lion brand XXX Gold has launched an on-pack and in-store campaign that sees its replace its famous red four Xs logo with famous Maroon State Of Origin victories.   The initiatives aims to show the beer’s long-running support of the Queensland Maroons through a… Continue reading XXXX Gold Replaces Famous Xs With Maroon Wins In ‘Taste Of Glory’ State of Origin Campaign

NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood

Early may saw Australia’s National Rugby League (NRL) launch a new cause campaign, called ‘Out For Blood’, that leverages the spiking interest and deeply rooted rivalry around the upcoming State of Origin series   The initiative, developed for the NRL by R/GA Sydney in partnership with the Australian Red Cross Blood Service, calls on fans… Continue reading NRL/Australian Red Cross ‘Out For Blood’ Cause Campaign Encourages Fans To Give Blood

NRL Promotes State of Origin Series Via ‘Nothing Hits You Like Origin’ Campaign

The NRL’s 2017 State of Origin campaign revolves around the emotional game experience (rather than its renowned big hitting physicality) as it aims to capturing the feeling of Origin from both the fan and the player perspective.   This year’s promotional push is led by a flagship 60-second commercial which spans the emotion of the… Continue reading NRL Promotes State of Origin Series Via ‘Nothing Hits You Like Origin’ Campaign