British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
Tag: Queensland
NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
The NRL’s flagship State Of Origin series is not just a rugby rumble between Queensland and New South Wales, but also a beer battle between XXXX and VB. The annual rugby league grudge match trilogy divides the nation and the nation’s drinkers. The two NRL states have partnerships with two leading Australian beer… Continue reading NRL ‘State Of Origin’ YouTube Animation VB/XXXX BeerBattle
Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
Telstra, the NRL’s mobile and Internet naming rights partner and title sponsor its Premiersihip competition, focused much of its State Of Origin activation around its social media led #FanBattle campaign. The campaign’s aim was to create a platform for either team’s fans to battle for victory on Twitter in parallel with the players efforts… Continue reading Telstra Fuels A ‘State Of Origin’ Twitter #FanBattle
