Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Tag: British Grand Prix
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British Grand Prix Drive-In For NHS Workers – Heineken & F1
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% no alcohol brand via an immersive, in-person activation for local NHS workers on the Covid-19 front line built around a drive-in, giant screen race viewing and hot lap experience. Territory: UK Agency: Edelman Objectives Heineken… Continue reading British Grand Prix Drive-In For NHS Workers – Heineken & F1
Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
Fuel partner Esso leveraged its McLaren Honda F1 partnership at the British Grand Prix with a #FuelYourSenses campaign spearheaded by an immersive virtual reality experience that put fans into an F1 cockpit. With the objective of enabling race lovers ‘feel the excitement that drives the McLaren F1 team’, the campaign is led by a… Continue reading Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
