NFL payments partner Visa is the latest sport sponsor to front its activation with virtual reality in the form of a behind-the-scenes series leveraging the NFL Draft. Visa’s 360-degree documentary style films are fronted by four leading draft candidates and offer exclusive footage and insights into their own approach to the game and to… Continue reading Visa Activates NFL Draft Via 4-Candidate VR/360 Docu-Style Short Film Series
Tag: Google Cardboard
Visa/BOFA’s In-Stadium 10,000 Cardboard Giveaway For Patriots VR Experience
Partners Visa and Bank Of America linked to give New England Patriots fans a chance to ‘Travel Inside The Game’ via a virtual reality Patriots training session experience. To help the fans get a more immersive experience of life as an NFL player, the bank and paymenets giant distributed 10,000 Google Cardboard virtual reality… Continue reading Visa/BOFA’s In-Stadium 10,000 Cardboard Giveaway For Patriots VR Experience
Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball? At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs
AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC
Leveraging the Rugby World Cup, All Blacks shirt sponsor AIG (American International Group) kicked off its tournament-led campaign when the team assembled on London’s South Bank for the launch of the Haka 360° Experience. The financial brand, the major global sponsor of the All Blacks, hosted a live event to launch the Haka 360°… Continue reading AIG’s ‘Haka 360°’ All Blacks Experience, Event, Headset & Mobile App Leverages RWC
Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
Fuel partner Esso leveraged its McLaren Honda F1 partnership at the British Grand Prix with a #FuelYourSenses campaign spearheaded by an immersive virtual reality experience that put fans into an F1 cockpit. With the objective of enabling race lovers ‘feel the excitement that drives the McLaren F1 team’, the campaign is led by a… Continue reading Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
William Hill’s ‘Get In The Race’ Virtual Reality 3D App
You are the jockey in this innovative virtual reality app by William Hill to enable users to experience horse racing in a three dimensional virtual environment. The UK betting giant’s 3D initiative aims to bring horse racing into the 21st Century, provide a fresh, modern, interactive experience and attract younger, millennial audiences to the… Continue reading William Hill’s ‘Get In The Race’ Virtual Reality 3D App
