Adopting a similar approach to its season opening, driver-led 2016 short film, Chandon activates its McLaren Formula One partnership via a video that sees the team’s drivers at the wheel of toy cars for an ‘Unexpected Race’. The Australian-based sparkling wine is using the Formula One 2017 season-opening race to ramp up the second… Continue reading Chandon Activates F1 McLaren Alliance At Australian GP Via Drivers Toy Car’ Unexpected Race’
Tag: McLaren Honda F1
Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race
As the New Formula One (F1) season gets under way, Australian sparkling wine Chandon activates its new McLaren F1 partnership with a videos featuring the team’s two drivers competing in unorthodox race and running under the tagline ‘Enjoy The Spark’. The debut ‘A Friendly Race’ film, which launched on 18 March and promoted the… Continue reading Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race
Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’
Present and past McLaren F1 drivers Jenson Button and Mika Hakkinen join Jude Law and a host of famous faces to front Johnnie Walker’s biggest global marketing campaign ever – ‘Joy’. The whisky brand activates its F1 McLaren Honda partnership within its new campaign and Button is positioned as a Johnnie Walker ambassador who has… Continue reading Button, Hakkinen & McLaren Honda F1 Partnership Help Front Johnnie Walker’s ‘Joy’
Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Racing legend Ayrton Senna and current McLaren Honda F1 driver Jenson Button front a new brand campaign for Honda led by a spot called ‘Ignition’. While Button’s cameo sees him appear in the current 2015 McLaren Honda race car, it is the voice of the tragic F1 icon Senna that perhaps has most impact.… Continue reading Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
Fuel partner Esso leveraged its McLaren Honda F1 partnership at the British Grand Prix with a #FuelYourSenses campaign spearheaded by an immersive virtual reality experience that put fans into an F1 cockpit. With the objective of enabling race lovers ‘feel the excitement that drives the McLaren F1 team’, the campaign is led by a… Continue reading Immersive VR Fronts Esso #FuelYourSenses McLaren Honda F1 British GP Activity
Honda’s Anthropomorphised F1 Engines Are Humanised Via Own Twitter Handles
HondaPU22 and HondaPU14 have joined the Twitterati: but these newest members of the social media elite aren’t actually people, they are the Honda power units in McLaren’s F1 cars at the season-opening Australian Grand Prix. Honda PU22 is the engine motoring Jenson Button’s new McLaren Honda F1 car around the Melbourne track and Honda… Continue reading Honda’s Anthropomorphised F1 Engines Are Humanised Via Own Twitter Handles
