British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
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Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
Racing legend Ayrton Senna and current McLaren Honda F1 driver Jenson Button front a new brand campaign for Honda led by a spot called ‘Ignition’. While Button’s cameo sees him appear in the current 2015 McLaren Honda race car, it is the voice of the tragic F1 icon Senna that perhaps has most impact.… Continue reading Senna’s Voice & Button F1 Cameo Front New Honda ‘Ignition’ Brand Campaign
