British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
Tag: Agency
Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities. The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Pride Copenhagen and Worth Your While relaunched an Instagram filter which turns football pitches into rainbow flags in response to FIFA’s sanctions against the #OneLove captains’ armband initiative at Qatar 2022. When the skippers of seven European sides announced a plan to wear OneLove armbands at the 2022 FIFA Men’s World Cup in a… Continue reading Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
A joint social movement style campaign from ad agency Serviceplan House of Communication Spain, COGAM (a Madrid-based LGBTQI+ NGO) and Polish studio Game-Changer leveraged the 2022 FIFA Men’s World Cup and challenged host nation Qatar’s human rights via a gamer-focused, digital-first initiative called #LoveWinsQatar. Amidst the tidal wave of Qatar 2022 criticism – focusing… Continue reading Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Days ahead of the start of the UEFA women’s Euro 2022 football tournament, sport and entertainment agency Dark Horses published a paper outlining its perspective and advice on how to market women’s sports by spotlighting seven damaging marketing techniques. Titled ‘The 7 Deadly Sins of Marketing Women’s Sport’ and structured to echo the biblical vices… Continue reading Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
As the new NBA season got underway, a US studio unveiled a fan-informed passion project called ‘NBA Design Vision’ which created and curated resonant visual identities and uniforms for each team in the league. This stylish piece of agency self-promotion from Digitas USA includes a logo, graphics package and uniform (association, icon, city and… Continue reading Digitas USA Leverages New Season Via Fan-Informed ‘NBA Design Vision’ Project
Eintracht Frankfurt / Indeed – Job Of The Match/Fan & United Colors Of Frankfurt
Jobsite Indeedactivated its Eintracht Frankfurt shirt sponsorship in order to bring to life its ‘put people to work’ mission through multiple initiatives including ‘Job Of The Match’ & ‘Job Of the Fan’ which introduced supporters to behind-the-scenes jobs within the football club and then also introduced players to fans’ jobs. The jobs search… Continue reading Eintracht Frankfurt / Indeed – Job Of The Match/Fan & United Colors Of Frankfurt
Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Vice Sports, the self-proclaimed media channel dedicated to telling stories ‘beyond the game’ has linked with Michelin for a video and editorial series called ‘The 16 Project’ which profiles 16 athletes who were 16 years old in 2017. Each of these young athletes are rising stars in their sports and the project’s profiles, presented… Continue reading Vice Sports & Michelin Link On ‘The 16 Project’ Stories Of 16 16-Year-Old Rising Sports Stars
Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
Q: How does one of the world’s biggest football clubs attract sponsors? A: A direct, business-to-business personalised appeal to 33 CEOs of the world’s biggest businesses. At least that was the engagement phase tactic used by agency Saatchi & Saatchi’s ‘Get Me A Sponsor’ campaign in response to a brief from Chelsea FC… Continue reading Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
