Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated. The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Tag: White Paper
Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
Days ahead of the start of the UEFA women’s Euro 2022 football tournament, sport and entertainment agency Dark Horses published a paper outlining its perspective and advice on how to market women’s sports by spotlighting seven damaging marketing techniques. Titled ‘The 7 Deadly Sins of Marketing Women’s Sport’ and structured to echo the biblical vices… Continue reading Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
