Days ahead of the start of the UEFA women’s Euro 2022 football tournament, sport and entertainment agency Dark Horses published a paper outlining its perspective and advice on how to market women’s sports by spotlighting seven damaging marketing techniques. Titled ‘The 7 Deadly Sins of Marketing Women’s Sport’ and structured to echo the biblical vices… Continue reading Agency Dark Horses Publishes ‘7 Deadly Sins Of Marketing Women’s Sport’ Paper
