Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated. The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Tag: Adam&EveDDB
New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
Mid-April saw Peloton launch an Olympics-skewed ‘Train With Champions’ campaign fronted by the brand’s new nine-strong team of athlete ambassadors led by sprint super stars Usain Bolt and Allyson Felix. The #ChampionsCollection initiative, created by agency Adam&EveDDB, was launched with less than 100 days to go before Tokyo 2020 (2021) The campaign sees… Continue reading New Pelton Ambassador Team Of Olympic & Paralympic Greats front ‘Train With Champions’
International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020
To mark the one year to go countdown to the start of the Tokyo 2020 Paralympic Games (again), the organizing committee and rights owner launched a new campaign on 24 August called ‘Wait For The Greats’. The initiative started with a social media spot that opens with a blank, black screen set to 100m commentary… Continue reading International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020
