Lucozade Sport Zero Sugar ‘Here To Hydrate’ campaign in June was informed by a brand backed scientific white paper and pilot study aimed to helping the UK stay hydrated. The Suntory owned, British energy drink brand team worked with an Oxford University experimental psychologist on an initiative to create ‘hydration guidelines’ for marketing primarily… Continue reading Lucozade Sport’s New Zero Sugar Launched With ‘Here To Hydrate’ Scientifically Designed Ad Campaign
Tag: Yoga
Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
At the start of August, athletic wear brand Lululemon launched a multi-channel ‘Being Well’ campaign promoting its new menswear collection which drew from Oscar Wilde. Devised to attract more men to the retailer, the poetic creative quotes sections from Wilde’s Selfish Giant short with copy stating ‘My own garden is my own garden” as… Continue reading Lululemon Channels Oscar Wilde In Integrated, Poetic ‘Being Well’ Menswear Collection Campaign
Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome. The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based series of virtual workouts fronted by a team of Indian athlete ambassadors including Katrina Kaif and Malaika Arora, as well as certified Reebok India’s trainers. … Continue reading Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection
Early 2019 saw Nike expand its empire with the launch of its first ever yoga line via a ‘Why Yoga’ campaign led by four athlete ambassadors, blog content positioning yoga as a ‘secret workout weapon’, plus a series of branded yoga workouts on its app called ‘Enhance Your Yoga Training’. Geared towards both sexes with… Continue reading ‘Why Yoga’ Mini-series Stars Pro Athletes Team To Launch Nike’s First Yoga Collection
Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
The festive season can be either be full of Christmas cheer and full-throttle fun, or argumentative and anxiety inducing stress. At the start off the season, the media usually even rolls out a parade of physiologists and scientists to pontificate about all the associated Christmas challenges. But this year Canadian athletic brand Lululemon… Continue reading Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Mid September saw Lululemon launch its first ever men’s campaign, called ‘Strength To Be’, which aims to challenge traditional perceptions of masculinity. The Canadian active wear brand’s new global campaign explores Lululemon’s philosophy of ‘mindful living’ and challenges perceptions of ‘masculinity’ and explores alternative, modern perceptions of ‘strength’. It is built around the stories… Continue reading Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
Yoga-focused apparel company Lululemon aims to reintroduce its brand to the world with its first global ad campaign called ‘This’. The objective behind the initiative – which is running across North America, Europe, Asia, and Australia – is to broaden the idea of what yoga is all about and to expand the understanding of what… Continue reading Lululemon’s First Global Campaign ‘This’Aims To Transcend Yoga Via A Mini Documentary Series
