UK sports retailer JD Sports launched its 2021 Christmas campaign at the start of November to celebrate the best of British sporting talent through an integrated, international initiative called ‘King Of The Streets’ – a creative extension of its ‘King of Trainers’ positioning. Developed in harness with creative agency Cake and production house PrettyBird,… Continue reading JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas
Tag: Leisure Wear
Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
Mid September saw Lululemon launch its first ever men’s campaign, called ‘Strength To Be’, which aims to challenge traditional perceptions of masculinity. The Canadian active wear brand’s new global campaign explores Lululemon’s philosophy of ‘mindful living’ and challenges perceptions of ‘masculinity’ and explores alternative, modern perceptions of ‘strength’. It is built around the stories… Continue reading Lululemon Launches First Men’s Campaign ‘Strength To Be’ To Challenge Masculine Perceptions
